So I haven’t posted in a while. I don’t have a particular problem with this, as I believe every “creative” should experience two distinct cycles – renewal and production. I was doing a ton of writing and felt the need to renew – and focus on a shift into digital shopper marketing.
If that sounds uninteresting to you, then you’re ignoring how amazingly compelling (and useful) experiences can be for the shopper. I’ve been thinking a lot about the true connected experience; not one singled out channel but one person through a complete path. A path that does drive in retail, but not one that necessarily starts or ends there.
The most fun experiences are loops – games are an example of this. You can jump in at any point, have a good time and jump out, with the ability to jump back in at any point. This is what I’m working on, creating loop systems that deliver fun to both people and brands. FTW.